⮚ Create content for various social media platforms, including, but not limited to, LinkedIn, Twitter, Instagram and YouTube, with excellent judgement, instincts and a sharp feel for the social media landscape.
⮚ Source, create and publish timely social media content to educate various audiences about key activities and PR efforts.
⮚ Use social media to drive awareness of and traffic to key stories and websites.
⮚ Reporting on activities, including insights that help shape and drive content moving forward.
⮚ Earn trust internally and externally with many different audiences and stakeholders.
Skills / Requirements:
⮚ Build a long-term social media presence in support of reputational PR efforts.
⮚ Be creative and develop engaging social media content that’s aligned with the company brand.
⮚ Exercise high judgment, particularly in narrow time frames.
⮚ Formulate a clear point of view on complicated issues, and create a concise and well-written narrative to express it.
⮚ Always be innovating, initiating, and creating.
⮚ Have a bias for action, but an ability to work cohesively with other stakeholders.