Our list of Legal Marketing and BD maestros is a global directory of pioneers and experts to look out for. 

Leor Franks:

For two decades, Leor Franks has held pivotal positions within professional service organizations, steering the helm of BD and marketing teams. His career journey includes serving as a Director at prestigious firms like Deloitte and EY, taking on the role of Managing Director for Marketing Communications at FTI Consulting, and donning the hat of Chief Marketing Officer at Augusta, a legal services company. Additionally, he assumes the role of chairing the marketing consortium for the Managing Partners Forum, a key industry association for professional services, and is a board member of the business school at Queen Mary University of London.

 

Zac Robinsons:

Zac holds the position of Marketing and Business Development Manager at Tilleke & Gibbins, a law firm situated in Southeast Asia. His primary responsibilities revolve around devising business strategies and fostering the sustainable expansion of the law firm in emerging and frontier markets, which presently encompass Cambodia, Laos, Indonesia, Myanmar, Thailand, and Vietnam. Furthermore, Zac is deeply involved in the planning and execution of initiatives related to pro bono work and corporate social responsibility. His focus is on promoting sustainability through projects that align with social enterprises and educational endeavors.

 

Glenda Montejo:

Glenda possesses a wealth of expertise in the legal field, having contributed her skills to the Judiciary, legal departments, and prominent law firms in Peru. Her diverse professional background provides her with a comprehensive understanding of the industry’s intricacies. Furthermore, she has honed her expertise in Legal Marketing and Business Development through specialized education at ESADE Business School. Currently, she is actively pursuing a postgraduate program in Economic Journalism at the Pontificia Universidad Católica de Chile.

 

Ben Paul:

As the Founder of BD Ladder, a consultancy specializing in Business Development and Marketing, Ben Paul brings a rich background in BD to the table. He began his career as a B2B sales executive in London, targeting C-Suite clients. Ben’s journey then led him to Minter Ellison Rudd Watts and Kensington Swan, where he gained extensive experience. Notably, he played a pivotal role in their merger and rebranding to Dentons Kensington Swan.

 

Danielle Vidigal:

With more than a decade of experience in legal sector communications, Danielle Vidigal currently oversees Finnegan’s strategy for legal directories, encompassing experience monitoring, business and client intelligence management, and branding and communication efforts. Throughout her career in the legal industry, Danielle has held various roles, including senior Chambers researcher, external communications executive, and directories manager. Notably, she’s also a thriving entrepreneur, having established one of the globe’s leading legal marketing consultancies.

 

Matt Skipper:

Matt boasts almost 20 years of marketing and business development experience at Mills & Reeve. In his senior role, he spearheads firm-wide strategic projects, cultivates networks, seeks new business opportunities, manages location and sector-specific BD activities, and offers coaching to lawyers on BD and sales skills. Matt is also dedicated to mentoring younger professionals and students, delivering presentations on personal branding and networking skills internally and to various emerging professional and business networks.

 

Patricia Schiaveto:

With nearly 15 years of experience in the field of communications and marketing, Patrícia currently holds the role of Communications & Marketing Manager at Machado Meyer Advogados. Her enduring mission has revolved around aiding brands in forging innovative, transparent, and effective relationships. In 2021, she garnered recognition through a survey conducted among her peers, being acknowledged as a standout representative of values such as “Innovation,” “Pride,” “Customer,” and “People.”

 

Rob Neal:

Rob is a seasoned communications expert with over 15 years of experience acquired through various positions in agencies and within organizations. In his current role at Mills & Reeve, he takes charge of a wide array of responsibilities, including content marketing, thought leadership, media engagement, corporate branding, crisis management, social media, marketing tailored to specific locations and sectors, internal communication, and digital marketing.

 

Karin Schmollgruber:

Karin, a law graduate who transitioned into a seasoned marketing strategist, brings more than two decades of expertise to the table. As the creator of Legado Consulting, she offers guidance to professional services organizations on marketing, public relations, and business growth. Her skill set is geared toward enhancing your prominence and ultimately increasing your billable hours, all while maintaining a cost-effective approach.

 

Alistair Marshall:

Alistair Marshall boasts an extensive track record of over three decades in the realm of business development, where he has guided numerous organizations in streamlining their purchasing processes. With profound empathy for professionals who often lack the instruction in building their practice, his inspirational method motivates individuals to transition from contemplation to action. His wealth of experience, spanning more than 30 years, centers on facilitating numerous organizations in the pursuit of enhanced accessibility for potential buyers.

 

Willian McLaughlin:

William McLaughlin is a legal business development and marketing expert based in Southeast Asia. He specializes in enhancing the efficiency of legal back-end operations and offers support to lawyers in navigating the business aspects of the legal profession. Currently serving as the Business Development Manager at ZICO Law, a regional law firm with a presence in all 10 ASEAN nations, he manages the firm’s business development activities in Cambodia, Laos, Myanmar, Vietnam, and Thailand. In this capacity, he collaborates on the formulation of regional strategies aimed at furthering client expansion throughout Southeast Asia. William also leads the BD Roundtable, a global network uniting legal business developers and marketers.

 

Barbara Koenen:

With a decade of experience in business development and marketing within the professional services sector, Barbara Koenen holds the position of BD and Marketing Director at Al Tamimi & Co, the Middle East’s largest law firm. Prior to this role, Barbara served as the Global Head of Business Development and Marketing at Ince, a subsidiary of the AIM-listed company, The Ince Group plc. The Ince Group is a legal and professional services provider with a worldwide workforce of more than 900 employees. Barbara held this position for a period of three years.

 

Jordan Terry:

Jordan, a seasoned marketing director, exhibits a proven proficiency in the realm of legal marketing. He possesses robust professional competencies in search engine optimization (SEO), content creation, editorial work, data-driven decision-making, and effective management.

 

Alexander Low:

Alexander Low, with over 15 years of Business Development experience in professional services, previously at PwC, Berwin Leighton Paisner, and JLL, has spent the past four years consulting within the industry. His consultancy focuses on guiding Sales and Marketing teams in integrating social media and adapting their go-to-market strategy to align with evolving consumer behavior. Currently, he heads the Enterprise business division at Lately, a technology company driven by artificial intelligence, specializing in content creation, scheduling, and amplification.

 

Camila Reyes:

Residing in Chile, Camila Reyes is a lawyer and entrepreneur who plays a pivotal role as the co-founder and CEO of Levo Legal, a legal enterprise with a primary emphasis on safeguarding digital assets. Her professional background predominantly centers around intellectual property and technology, where she takes on the role of a Digital Compliance Officer, ensuring legal adherence and protection for her clients.

 

Dennis Fromm:

Dennis Fromm, a legal business development and marketing expert situated in Germany, boasts a specialization in conceiving and implementing business strategies at partner, practice, and board levels. His professional focus extends to establishing strategic partnerships, orchestrating campaigns, and facilitating international expansion. Presently, Dennis holds the position of Business Development Manager at CMS, where he assumes responsibility for the Employment and ESG business sectors. Before this role, Dennis had previous experience working in an international boutique law firm with a pronounced emphasis on Legal Tech in the investment industry. He also contributed to management consulting and oversaw expansion projects for industrial enterprises in Southeast Asia.

 

Annie Rose:

Annie Rose, an expert in legal marketing, provides a comprehensive service for LinkedIn profile optimization. She excels in conducting profile audits, implementing SEO strategies, and crafting custom graphic headers. Annie’s expertise extends to ongoing LinkedIn profile management, reputation building, increased exposure, engagement enhancement, and the expansion of targeted first-level connections, ranging from 5,000 to 30,000 or more. She curates and creates engaging LinkedIn posts, utilizing post-boosting methods to reach wider audiences. Annie actively interacts with audience responses and produces original brand-aligned articles and posts. She also closely monitors LinkedIn performance, ensuring her clients meet their networking and marketing objectives.

 

Stefanie Marrone:

Stefanie Marrone, a seasoned legal marketing expert with over two decades of experience, has collaborated with leading law firms and legal service providers. Her career spans roles within renowned firms like Sullivan & Cromwell, Paul Weiss, Proskauer, Morrison & Foerster, Mayer Brown, and Tarter Krinsky & Drogin. Stefanie’s innovative approach and skills have been instrumental in crafting and implementing lucrative strategies. Her achievements include driving revenue growth, fostering business development, and spearheading effective internal and external communication initiatives. Stefanie’s portfolio extends to social media management and the orchestration of multifaceted content marketing campaigns tailored to practices, industries, and individual lawyers, yielding success in each endeavor.

 

Roy Sexton:

Roy Sexton, an accomplished marketing, communications, and strategic planning professional, brings over 25 years of experience to various sectors including consulting, healthcare, the legal industry, and college advancement. Roy’s fervor for addressing challenges, enhancing organizational culture, fostering business expansion, and contributing to long-term strategic initiatives has been a driving force throughout his career. His expertise spans diverse industries, showcasing his dedication to problem-solving and growth, making him a valuable asset in each professional endeavor.

 

Annette Choti:

Annette Choti, a legal expert with over 20 years of experience, transitions her wealth of knowledge into the digital marketing domain as the founder and proprietor of Law Quill. Specializing in tailoring customized digital strategies for law firms, Annette focuses on creating a lasting online presence, showcasing their expertise, and nurturing relationships with ideal clients. Renowned as the bestselling author of “Click Magnet: The Ultimate Digital Marketing Guide For Law Firms” and the host of the Legal Marketing Lounge podcast, she brings a distinctive fusion of legal proficiency and marketing acumen to her work. Annette has also extended her insights as a keynote speaker at various Bar Associations and legal/business associations across North America, in addition to being a dedicated contributor to esteemed online publications such as Above The Law and Attorney At Work, where she offers actionable digital marketing counsel tailored specifically for law firms.

 

Roslyn Drotar Cassidy:

Roslyn Drotar, a seasoned marketing expert with over 25 years of experience, possesses a wide-ranging skill set in areas such as marketing research, strategic planning, database marketing, online lead generation, and marketing and sales funnel strategies. Her dynamic leadership style is characterized by creativity, innovation, enthusiasm, and forward-thinking approaches when working within a team environment. Roslyn is dedicated to driving continuous enhancement in business performance, with a primary focus on digital and social media marketing, online lead generation, coaching and consulting, prospecting, B2B and B2C marketing, strategic planning, budgeting and forecasting, as well as database and email marketing.

 

Steve Fretzin:

Steve Fretzin, an accomplished legal marketing expert, offers a diverse range of services including business development coaching, training, peer advisory, personal branding, networking skills development, business planning, infomercial creation, social media marketing, email marketing, LinkedIn training, law firm advisory and consulting, networking proficiency, and law firm keynote speaking. Steve’s expertise spans a wide spectrum of marketing and business development strategies tailored for the legal industry.

 

Andrew stickel: Andrew Stickel, a dedicated marketing expert, has been actively engaged in assisting businesses in their online marketing efforts since 2008. Over the last 8 years, Andrew has placed particular emphasis on serving the needs of law firms. During this period, he and his team have successfully aided hundreds of law firms, regardless of their size and scope, in generating thousands of leads, resulting in the cumulative generation of tens of millions of dollars in revenue.

 

Vince Wingerter:

Vince Wingerter, the founder of 4LegalLeads.com, has pioneered a groundbreaking platform that connects law firms and legal professionals with a vast network of prospective clients actively seeking legal assistance. With an extensive reach, the platform delivers real-time leads through phone or web inquiries via multiple communication channels, including phone, email, text, and database posts. 4LegalLeads.com stands out as the most comprehensive legal lead generation company, offering access to over 20 different practice areas of law and the flexibility to target prospects on a national, state, county, or zip code radius basis, all in real-time and exclusively for each law firm, ensuring no multi-selling of the same lead.